Something For Nothing… It Would Be Nice Right?

Of course we all look for better ways of getting our jobs done, but I am sorry to burst any ones bubble… There is no such thing as something for nothing. Why am I taking the time to burst your bubble today, you ask. Well I had an interesting experience with a potential customer today and I wanted to share it with you.



I met with a gal who is spending thousands of dollars creating a website for her company. She is a real estate agent and is interested in showing up first when the words real estate and her local area are typed into Google. She is working with a company to help her SEO and here is the plan she has designed. Each time a property is listed it generates a new URL with in her page and then each picture of the property also generates a new URL. She is working to make it so each page is flagged with her specific key words, with the idea that it will increase her websites SEO. She says she will be creating many website each with link backs to the brokers main page as well as each page having keywords. Its brilliant right? She has created a system that generates many pages each with keywords and links to her page.



With this in mind let me take a step back and give a little bit of information regarding SEO and what Google thinks is important.



1: Original Content



2: External Link Backs



3: Traffic



Now of course Google may have thousands of things they look for when determining true SEO, but these three items are extremely important. What this gal is lacking is (1) she is not creating content, sure it’s a picture, but the value in comparison is very low. (2) She has no external links back to her site; each of the new created sites are internal pages which gives no SEO value. Google expects all your internal links to link to your-self. What Google is looking for is external good quality sites linking back to you for SEO value. (3) By doing what she is doing she is not creating traffic, its creating a lot of website (internal pages) but its not creating SEO helpful traffic.



When working to become a powerful presence with Google remember Google does not hand out ranking for free. You need good quality "original" content, you need this content to be found on many "different" URL’s each that link back to your website. If you spend your time coming up with quality content to use in your blogs, articles, videos and so on you will have much more success when it comes to SEO.



Again there is nothing for free, SEO work can be fun, just let your potential customers know about you and your products and services with good quality content. Good luck to you in your blogging and other marketing efforts.